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Australian government urged strict alcohol marketing rules

Thursday December 29, 2011 07:37:58 PM, IANS

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Melbourne: The Australian Medical Association (AMA) has urged the government to impose tougher restrictions on alcohol marketing among youngsters.

According to AMA, the current system of self-regulation is inadequate and that tougher legislated measures are needed to stop this insidious and dangerous form of marketing, Xinhua reported.

It has criticised alcohol companies for using summer sporting events and music festivals while launching mass advertising campaigns that encourage young people to drink.

The warmer weather and high profile sporting and music events make summer the ideal time for alcohol companies to exploit current loopholes in advertising regulations, said AMA president Steve Hambleton.

These companies launch mass advertising and marketing campaigns that encourage teenagers and young people to drink, often recklessly, he added.

"The underlying reality is that this marketing can encourage excessive and dangerous drinking, and underage drinking," said Hambleton.
 

 

 


 


 

 

 

 

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