Ubaidur Rahman Qasmi (Centre) addressing the Press about
the need and Feature of Muallim. Seen with him are Advocate
Badiuzzama to his right and Dr. Musheer Alam to his left.
Maxim Media Pvt. Ltd. a media house
based in Mumbai has announced to launch Muallim, a Muslim
Lifestyle magazine in English language in the Month of May 2012.
The magazine, "Muallim," will be the first of its kind to be
published from Mumbai in an attractive 4 colour format, which will
enrich the lifestyle of Muslim Families. Regular feature will be
on Islamic theology and contemporary affairs in Muslim world.
Editor-in-Chief of Muallim, Ubaidur Rahaman Qasmi, an Alim from
Darul Uloom Deoband and a member of Islamic Investment and Finance
Board of India, said, taking a cue from the lecture of Hazrat
Maulana Sayyed Abul Hasan Ali Nadawi (R) “We should quickly move
to form an Islamic media, otherwise Europe will invade us and
deform our ethics” delivered in Riyadh (Saudi Arabia -1976). We
are introducing “Muallim, to enrich lives of Muslim who are well
versed with English language.
In a message to the readers of Muallim, Mohtamim of Darul Uloom
Deoband, Hazrat Maulana Abul Qasim Nomani said, “The way of living
revealed in Quran and Sunnah has no match, and is superior to all
other ways sprung from the minds of the intellectuals. Muallim is
an attempt to reassure Muslim families about this.”
Appreciating the concept, Hazrat Maulana Rabey Hasan Nadawi,
President All Indian Muslim Personal Law board, said, “The time is
apt for Muallim to hit the market as there is dearth of such
literature which focuses on Islamic upbringing and on contemporary
Speaking on the marketing strategy, Director Marketing, Z.F.Nomani
said, “A strong marketing activity is devised to reach out to the
audiences. Various mediums of communication such as digital
(social media presence), below the line activity, outdoor and
print, are considered and will be used.”
Badiuzzama Naeemrurahman, Director Legal, Accounts and
Circulation, said, “Distribution will be through subscription and
on newsstands at by and large Muslim population.”
Muallim will be regular from May 2012 onwards. The magazine is
targeted at Muslims who are well versed with English. The print
run of Muallim will be 3000 copies. It has a cover price of Rs 50.