Mumbai: Maxim Media Pvt.
Ltd - a recently formed Muslim marketing consultancy firm and the
publisher of India’s first Muslim Lifestyle magazine and
Islamic calendar, in a strategic tie up with US based research and
advisory firm, Dinar Standard, is researching on the possibility
and opportunity of Halal tourism in Indian market.
Speaking to ummid.com, Marketing Director, Ziaulla Firdos Nomani
said, “Dinar Standard of US and Crescent rating Pte Ltd of
Singapore in JV are publishing a report on Muslim friendly services
in tourism industry. Out of the 14 countries they have selected,
Maxim Media is studying on the Muslim friendly opportunities India
provides for inbound travelers from OIC and other countries.”
Estimated to be 2.1 billion, Muslims are the second largest majority in the world. As wealthier Muslim population in
Muslim-majority countries and particularly Western Europe and the
US grows, so does the possibility for Halal tourism.
Indian being a country with rich heritage and cultural diversity, is sure to appeal the travelers coming in India to relax and
enjoy their holidays. If tourism service providers can cater
to the religious needs of the Muslim travelers, it can give a
boost to the Indian tourism economy.
In the year 2010, India had tourists from approximately 17 Muslim
countries, namely Saudi Arabia, UAE, Malaysia, Indonesia, etc.
India is one of the fastest growing economies, so trade visit of
overseas Muslim entrepreneurs are on the rise. Another reason for
visiting India is for Medical treatment.
Studying the need of Muslim foreign tourist and thereby
incorporating it will have Muslims from world over visiting India.