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'Pradhan Mantri Jan Dhan Yojana' Modi launch opens 15 million accounts
Thursday August 28, 2014 7:57 PM, IANS

In the manner the scheme was launched, records have been broken for the banking and insurance sectors, the prime minister said in his inaugural address.

PMJDY Launch
[Prime Minister Narendra Modi at the ‘Pradhan Mantri Jan Dhan Yojana (PMJDY)’ launch - here seen at the Exhibition on Technology and Financial Literacy, in New Delhi on August 28, 2014. Minister of State for Commerce & Industry (Independent Charge), Finance and Corporate Affairs Nirmala Sitharaman is also seen.]

"One-and-a-half crore (15 million) insurance policies on a single day, and 1.5 crore bank accounts opened in a day would never have happened before. This is a big record in banking and insurance history," Modi said. The figure is close to the population of the Netherlands.

Over 77,000 camps were set up for simulateneously opening accounts, the prime minister said.

"On 15th August, we declared the scheme, it has been implemenmted in 15 days and 1.5 crore people have been enrolled in a single day," he added.

The objective is to provide each of the estimated 75 million households in the country with a bank account and insurance policy.

A film on 'Financial Inclusion' was screened, the prime minister unveiled a logo and a Mission Document on financial inclusion. He also dedicated a mobile banking facility on basic mobile phones to the nation.

In fact, the overwhelming first-day success led Finance Minister Arun Jaitley, present on the ooccasion, to revise the earlier time-table for the Pradhan Mantri Jan Dhan Yojana.

Phase-I, wherein 75 million account holders were to be enrolled by Aug 14, 2015, has been brought forward to Jan 26, 2015, Jaitley announced.

The second phase, wherein an overdraft of Rs.5,000 will be provided to account holders will now commence from Republic Day, Jan 26, 2015.

"This whole exercise is aimed at lifting the poort out of the poverty line. After today's breakthrough momentum, I don't think it (Jan Dhan Yojana) will stop," Modi said.

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