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Toronto Halal Food Festival attracts more than 35,000 people

Monday July 17, 2017 11:04 PM, IINA

Halal Food Festival

Mississauga City (Ontario): More than 35,000 people visited the fifth annual Halal Food Festival Toronto 2017 that took place on Saturday and Sunday at the International Centre in Mississauga.

The Halal Food Festival Toronto, North America’s biggest halal fair, took Muslim visitors back in time to see their achievements and contributions in the Canadian society.

The guests enjoyed unique offerings at over 200 food booths from the Greater Toronto Area's best halal restaurants, bakeries, specialty stores and manufacturers, Mississauga News reported.

“The Muslim population continues to grow in Canada, and because of it, the halal food industry is also growing,” said Salima Jivraj, founder of Halal Food Fest.

“The demand for halal food is there, but there's still room for more education around what halal is and what makes certain foods halal", she added.

She said providing education about halal food is one of the primary goals of the festival.

The annual fair also celebrated Canada’s 150th birth anniversary and dedicated some exhibits to the history. Presented by an online blog to help Muslims understand and learn about their history this year’s new attraction was a unique booth titled "The History of Muslims in Canada."

The exhibit showcased the Muslims' history since the 1800s. “This isn’t just the story of the community’s growth. It also features many incredible contributions of Muslims to Canadian culture and society,” said Hassam Munir, founder of

“I feel it (the exhibit) can play a role in dispelling some of the myths about Canadian Muslims that make up Islamophobic narratives. At the same time, it can also inspire Canadian Muslims to continue making such contributions", he added.

Munir said 100 years ago, the majority of Canadians had never even heard of halal food, but now there is an entire festival dedicated to celebrating the halal food industry. “It needs a lot of dedication and efforts to preserve what we enjoy today and leave a legacy for future generations of Canadian Muslims.

“I hope to inspire anyone who visits this booth to start putting their day-to-day decisions and actions into perspective,” said Munir.

About the festival, founder Jivraj said the event is steadily growing and gaining popularity as thousands of guests from all cultures come to taste and enjoy unique halal recipes and food.

Guests also watched stage shows, including the famous "cake walk" hosted by comedian Aman Ali, with special guest judges Amanda Saab and Yvonne Maffei.

In addition, people took part in educational workshops and seminars to learn about the growing halal food industry. According to a report from Nourish Food Marketing, the Canadian halal food market is estimated to be worth $1 billion, and Canada's Muslim community is expected to triple by 2031.



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