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Twitter
launches new design, advertising strategy
Thursday, September 30, 2010 11:23:28 AM,
DPA
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San
Francisco: Twitter launched an ambitious new design
Wednesday, designed to keep tweeters and their followers on the
site longer and entice advertisers to splash their cash on
reaching the fast-growing number of Twitter fans.
Twitter said the new look would offer an "easier, faster and
richer experience" by streaming searches and lists on the left of
the screen and grouping together other features such as
favourites, recently-followed feeds and trending topics on the
other side. The new Twitter look will also make it easier for fans
to view photos, videos and other media content.
The changes will be rolled out over the coming weeks and users
will be able to toggle between the old and new looks.
"These changes will roll out as a preview over the next several
weeks starting with a very small percentage of registered accounts
tonight," the company said on its website Wednesday.
Twitter announced the redesign in conjunction with a new
advertising programme that it hopes will help the site to cash in
on its surging popularity. The programme will allow advertisers to
pay Twitter to feature in a section that is automatically
customised for each user and which suggests accounts for them to
follow.
Twitter already allows companies to purchase Promoted Tweets and
Trends that show up as the top feed when people search for related
words, and the new system should further improve the site's
friendliness to marketers.
"We're definitely beyond the experimentation stage," said Dick
Costolo, Twitter's chief operating officer at the Interactive
Advertising Bureau's Mixx conference in New York. "We feel like
we've cracked the code on a new kind of advertising - advertising
that starts out as organic content."
According to the New York Times, Costolo said that Twitter now has
160 million users and is growing at the rate of 370,000 a day.
Costolo said that companies would soon start spending millions of
dollars to reach these users.
"That day is right around the corner," he said. "Right now,
there's a line out the door to advertise with us and spend
significant dollars with us."
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