New Delhi: A four-day
conference being held in the capital plans to create a fusion of
education and entertainment to spread awareness on various social
issues, officials said Wednesday.
The '5th International Conference on Entertainment Education
(EE5)', to commence Thursday, is the first to be held in Asia.
Susan Krenn, Director of the Centre for Communication Programmes
at the Johns Hopkins Bloomberg School of Public Health, one of the
organisers, said: "Regardless of the medium, EE has the capacity
to touch people's hearts and emotions and effect lasting change.
"Our decades of experience have shown that it works," she added.
According to organisers, the conference will bring together
well-known artists, government officials, media experts and
academics from over 20 countries to showcase how a mix of
education, entertainment can change lives.
This year's conference, focused on women and children, would aim
to help India improve its development indices, especially those
related to maternal and infant mortality.
According to Sandra de Castro Buffington, director of Hollywood,
Health and Society (HH&S), a program of the University of Southern
California's Annenberg Norman Lear Center, said they have been
inspiring Hollywood scriptwriters to highlight social issues.
"We provide them with real life case studies so that those can be
included in the show or a movie and in turn spread awareness about
a disease or help in bursting of myths," Buffington told IANS.
"We are in talks with producers and directors in Mumbai to
commence a similar initiative here. We are also planning to set up
base in the country," she added.