New Delhi: Internet
Corporation for Assigned Name and Numbers (ICANN), which manages
internet domain addresses, Friday lifted the restrictions on
suffixes and invited applications for the first round of new
generic Top Level Domains (gTLDs) between Jan 12-April 12, 2012.
"During this time frame, organisations will be able to propose and
apply for new gTLDs associated with particular interests or
business sectors," said Rod Beckstorm, president and chief
executive officer, ICANN.
This move will enable companies and people to personalise their
presence on the web even further.
New gTLDs will be introduced by ICANN for the categories of
brands, communities and cities and regions.
These domain names are expected to help organistions enhance
branding, revenue, security, and user interaction. It will also
create an opportunity for fast-acting organisations to define and
acquire their own online namespace.
With this brand owners, such as corporations, sports teams, and
other high-profile entities can protect their brands and
trademarks, enhance brand trust, and create new ways to extend
their brand and services to partners, resellers, and customers.
Groups of like-minded organisations that share common missions,
goals, and challenges can promote commercial or non-commercial
offerings to better promote, protect, guide, and serve their
However, N. Ravi Shankar, additional secretary in the department
of information technology, who was also present at the occasion,
said that though the measure is very forward looking, it would
still have many issues to be sorted out for efficient
"Although there is no doubt that it signals a positive time for
the internet users and related organisations, there will be a
number of issues that will require deliberation for its smooth
implementation, security and confidentiality being some of the key
elements within that framework," said Shankar.
"Both stakeholders and the industry have to come forward to iron
out the underlying issues and set the standards towards raising
the confidence level of the user community," he added.