Reado, a website of one of India's biggest audio books company,
Think Ink Media Inc, was launched Saturday at the World Book Fair
2012 with 100-plus leading book titles which have been converted
into downloadable audio books.
An offshoot of Eagle Home Entertainment, Reado retails its audio
books from over 200 stores across India which includes online
retailing through Flipkart.com and leading books stores like
Crossword, Landmark, Reliance Time Out, Om Book Shop, Media Mart
Some of popular audio book titles available for download in the
fiction segment includes "The Immortals of Meluha" by Amish,
"Losing My Virginity and Other Dumb Ideas" by Madhuri Banerjee'
and "God Save the Dork" by Sidin Vadukut.
Reado's CEO and co-founder, Sumit Suneja said: "We believe the
future of reading is listening. Therefore, in addition to the
audio books on CDs, we are providing convenient direct digital
downloads. We are providing a retail platform for not just our
in-house productions but also to other external productions,
starting with audio books by international audio book giants
Gildan Media and Brilliance Audio."
One of the partners of Reado, Ankit Nagori, vice president
(categories), Flipkart.com said: "Reado has certainly kick-started
the audio books business here in India and the market has an
immense potential to evolve."
Content delivery from world-class narrators via a simple user
interface would become the pillars for Reado's success in time to
come, he said.
"We love the Reado productions of our books. The team at Reado
understands the audio books market and is very professional," said
Ananth Padmanabhan, vice president, sales, Penguin Books India.
The audio books are available in various formats like directly
mobile phone downloads, MP3 downloads, IPAD, Iphone, Android and
other tablet devices, making listening easier.