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New York: Coca-Cola
and World Vision, a humanitarian organization, have joined hands
to revitalise 100 rural and semi-urban schools in India under the
internationally recognised "Support My School" campaign.
This partnership will provide basic amenities such as access to
water, sanitation, playing fields, rainwater harvesting and other
basic amenities to rural and semi-urban schools across India, the
two organisations announced Tuesday at an event here to mark the
World Environment Day.
Support My School is an ongoing partnership between Coca-Cola
India, NDTV, UN-HABITAT, Charities Aid Foundation, Sulabh
International, Tata Teleservices and Pearson Foundation to improve
school infrastructure across India with a special focus on clean
water and sanitation.
The Support My School campaign was initiated in January 2011 with
a vision to revitalise rural and semi-urban schools by providing
basic amenities to create healthy, active and happy environment at
schools.
The campaign reached a critical milestone of 100 schools on June 1
and has already touched the lives of over 43,000 children across
India.
The interventions made at these schools have helped reduce
dropouts and absenteeism and also increase enrolments. With World
Vision joining hands, the campaign aims to strengthen its resolve
to reach more schools and impact thousands of children.
"This campaign is a unique mass movement that sensitises people
and gives them an opportunity to make a difference by contributing
towards the transformation of schools," said Cheryl Self, National
Director of Global Corporate Partnerships at World Vision.
"Together with partners, Support My School is working towards
developing healthy and active schools in India, one school, and
one student, at a time," said Deepak Jolly, Vice President of
Public Affairs and Communications, Coca-Cola India.
Consul for Economic affairs Sugandh Rajaram at the Indian
consulate commended "this initiative which tries to effectively
address one of the most important socio-economic issues
confronting the world, especially the developing world, and
needing urgent attention."
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