Court restrains Emami from airing oil ad on
TV
Monday June 18, 2012 08:59:35 PM,
IANS
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New Delhi: The Delhi High Court Monday restrained ayurvedic oil maker
Emami Ltd. from airing a TV commercial of its "Navratan" oil
featuring Bollywood star Amitabh Bachchan.
The order was issued on the plea of another oil manufacturer G.K.
Burman Herbal (India) Pvt Ltd. alleging that Emami's commercial
degraded its product.
Justice Manmohan Singh in an ex-parte interim order directed Emami
to stop all forms of the TV commercial.
Burman Herbal sought permanent injunction on "circulating,
distributing, telecasting, broadcasting and advertising" any
material defaming or maligning its product.
The petitioner alleged that Emami "knowingly and fraudulently"
made the advertisement to harm the goodwill and reputation which
they earned in the last 25 years.
"The sole motive of Emami is to drive out healthy competition from
the market and to make illegal and unlawful gains," alleged the
petitioner.
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