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Idea Cellular slashes 3G tariffs by 70 percent
Tuesday May 22, 2012 08:00:58 PM,
IANS
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New Delhi: After Bharti Airtel, Idea Cellular became the second operator to have
slashed its 3G tariffs in order to draw demand.
The operator slashed its tariffs on its gold standard 3G services
by up to 70 percent and introduced 'try and buy' sachet packs at
Rs.10 and Rs.25.
The services which were launched across the country last year have
failed to pick up so far, due to high prices.
"Idea prepaid and postpaid customers will now pay 3 paise per 10
KB of data, a reduction of 70 percent from the earlier levels of
10 paise per 10 KB," the company said in a statement.
"The new tariff plan aims to make internet usage within the reach
of rural, mid town customers at home and will help first time
users to experience the benefits of 3G. Idea's objective is to
drive mobile internet usage for the mass market," it added.
There will be three offerings for the customers -- sachet packs,
regular packs and unlimited packs.
The Rs.10 sachet pack will offer 30 minutes of high speed internet
surfing while the Rs.25 pack -- HERO-25 -- will offer 100 MB data
with 3 days validity.
"Our new sachet packs of Rs.10 and HERO-25 are aimed at youngsters
who will access high speed internet on-the-go without worrying
about the expense," said Sashi Shankar, chief marketing officer,
Idea Cellular.
For regular home users, Idea offers 1GB of data download at
Rs.250. For corporates, Idea has unlimited plan priced at Rs.950.
Idea has 2.7 million active 3G users with average usage of 330 MB
per month.
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