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Etisalat donates Dh3m for Ramadan charity to dress poor kids
Sunday July 14, 2013 8:44 PM, WAM

Telecom giant Etisalat, on Sunday, announced a donation of Dh3 million to provide clothing for 75,000 needy children around the world as part of its support to Ramadan campaign launched by Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Ministerof the UAE and Ruler of Dubai.

The campaign aims to dress 1 million needy children.

Etisalat has allocated 50 million SMS to support the donation campaign. The initiative will receive further support by sending SMS to subscribers spreading awareness and encouraging them to donate. The initiative plans to provide clothing to 1 million needy children globally.

The campaign will continue until the 19th day of Ramadan (July 28) which falls on the 'Emirati Humanitarian Work Day' and marks the 9th anniversary of the death of the late Shaikh Zayed bin Sultan Al Nahyan.

Ahmad Abdulkarim Julfar, CEO, Etisalat Group, said: "H.H. Shaikh Mohammed's initiatives have always touched millions of lives in the region and globally reaching out to the needy regardless of race, colour or religion. This kind of important initiatives puts the UAE in the spotlight and highlights its leading position as a global centre for humanitarian action."

Contributions can be made by sending 'dress' via SMS to 7040 donating Dh40 to dress one child, to 7,160 contributing Dh160 to dress four children, to 7240 donating Dh240 to dress six children and to 7400 contributing Dh400 to dress 10 children.

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