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Bengali print media market to touch Rs.800 crore by 2015
Thursday December 15, 2011 09:26:04 PM,
IANS
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Kolkata: The Bengali
print media market will touch Rs.800 crore by 2015, a report
published by FICCI and Deloitte has said.
"This year, the entire print industry in West Bengal is estimated
to be worth Rs.900 crore. Bengali print undoubtedly dominates the
print industry as it accounts for 60 percent of this market.
"Their
value is estimated to be Rs.550 crore while the English print
market in the state is estimated to be at Rs.350 crore. The
Bengali print market is projected to touch the value of Rs.800
crore by 2015 growing at a compounded annual growth rate of 10
percent," said the report.
The report published Wednesday also stated that the combined
readership of the top two Bengali dailies - 'Anandabazar Patrika'
and 'Bartaman' is more than five times the combined readership of
the state's top two English dailies - The Telegraph and the Times
of India (Kolkata).
"But all is not lost for the English dailies; the size of English
publications market is estimated to grow at a compound annual
growth rate of 9 percent to reach a value of Rs.500 crore by
2015," the report said.
It also stated that the advertisements contribute 73 percent of
the revenue for Bengali newspapers while the figure is 86 percent
for English newspapers. The ad revenue for English newspapers is
expected to grow at a rate of 10 percent over the next five years
while in Bengali newspapers, the growth rate is expected to be 12
percent.
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