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'Direct At Home' Donations: Konkan shows way to eradicate poverty

Saturday January 15, 2011 06:42:22 PM, Staff Reporter

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Malegaon: DTH, Direct To Home, is the courier service most of us are familiar with. However, Muslims of Mahad in Konkan region of coastal Maharashtra have come out with a novel way to eradicate poverty and help the poor. Beginning December 1998, an NGO in Mahad worked out the 'Direct At Home' donation system, which is so successful that it is feeding thousands of widows and poor families in the region today.


The system is brought to the limelight by Mumbai based columnist Shameem Tarique. According to him, Anjuman Dard Mandane Taleem o Taraqqui, in December 1998 devised a system wherein small boxes, with virtues and importance of charity quoted from the Holy Quran written over them, were distributed to the willing homes in the region. The family members were then advised to drop at least a rupee every day as charity in these boxes.


"Owing to the sincerity and devotion with which the members of the Anjuman pushed the system, 14000 boxes were distributed and placed in different chowks and homes. By March 2009, the NGO collected more than half a million rupees from these boxes and distributed to 1977 widows and poor families", Shameem Tarique wrote in one of his recent articles.


The system soon received popularity and by December 2010, the number of boxes increased to 14500 whereas the collection rose to a whopping Rs. 9,08,400. With this amount, the NGO is feeding 23,350 families in the region.


Interestingly, after Shameem Tariqu's article appeared in a leading Urdu daily, it transpired that the Konkan Anjuman is not alone in using this system to collect donations. Others at places like Aurangabad are also using it though the money thus collected is being used to maintain the mosques.


"We came to know about this system few years ago and adopted it immediately to collect money to run the masjid in our area", says Abdul Qadir, who is one of the trustees of a mosque in Aurangabad.


Most of the Muslim institutions including Masajid (plural of Masjid) and Madaris (plural of Madrasa) depend totally on donations and charities. Sometimes, people, who wish to donate small amounts are reluctant and  become shy. The system has shown the trustees of Muslim institutions a way to bring such people in the fold and provide them an opportunity so that they too get engaged in charity work.


"It is really a good idea and we would also like to introduce it", Dr Saeed Faizee, who runs a chain of Masajid in Malegaon and other parts of Maharashtra, says while speaking to






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