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Sikh group hires lobbyist to educate US media
Thursday February 02, 2012 11:34:38 AM,
Arun Kumar, IANS
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Washington: A US Sikh
community group has hired a lobbying firm to educate the American
media about the true identity, image and message of Sikhism in the
wake of TV show host Jay Leno's controversial comments about the
Golden Temple.
New York based Sikhs for Justice (SFJ) said the move was in
response to the global Sikh community's concern over the Leno show
where he passed off a visual of the Sikh's holiest shrine as the
vacation home of Republican frontrunner presidential candidate
Mitt Romney and an ongoing spree of hate crimes against Sikhs in
the US.
The lobbyists will approach NBC, which broadcast the Leno show, to
provide a forum to a panel of Sikh scholars and notables to
educate media and American public about the sanctity and
sensitivity of the temple, it said.
NBC will also be asked to run a documentary on Sikhism during
prime time to help spreading the true identity, image and message
of Sikh religion.
Also since Sikhs have been victims of hate crime after 9/11 due to
misinformation about Sikh religion and identity, lobbyists will
approach the US media to run segments showing authentic message of
Sikhism.
Educating the international media about true information regarding
Sikhs is much needed to spread the true message of Sikhism and to
put an end to the decade long spree of violent "hate crimes"
against Sikhs, SFJ legal advisor Gurpatwant S. Pannun said.
(Arun Kumar can be contacted at arun.kumar@ians.in)
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