Mumbai: Hungama
Digital Media Entertainment Pvt. Ltd. has been conferred with the
Preferred Marketing Developer (PMD) badge by Facebook, company
officials said here Thursday.
The Digital Services division of the company was given the PMD
badge. The badge is given to companies that demonstrate
value-added capabilities in one or more of the qualification areas
like pages, ads, apps, and insights.
"Being among the few companies worldwide to earn Preferred
Marketing Developer badge underlines our ongoing investment in
providing cross-channel interactive solutions to clients across
various verticals," said Siddhartha Roy, Chief Operating Officer,
Consumer Business & Allied Services, Hungama Digital Media.
"In a digitally connected world, it is important to engage the
consumer where he spends most of his time - the Social Media
platform - especially when Facebook, has emerged as the new media
real estate where brands can build greater engagement and
interaction with the consumer," he added.
Hungama Digital helps brands build awareness, engagement and
loyalty, usinga full range of digital skills including campaign
strategy and creative development, website design, online media
planning and buying, viral marketing, social media strategy and
optimisation, mobile marketing, search engine marketing, gaming.
On social media, specific to Facebook, the agency provides page
management and publishing, community management, applications
development, social plugins, advertising (ad creation, auto bid
optimization, target segmentation, creative, conversion tracking,
reporting etc.), monitoring and reporting (insights).
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