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Poor kids' paintings inspire Global Desi's
collection
Tuesday May 15, 2012 04:01:19 PM,
IANS
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Roshini Jadhav, Rajesh Jadiyar,
Rubina Khan and Reshma Bahamaniya,and from the NGO Assema. |
New Delhi: Global Desi,
a retail clothing line, has launched an exclusive summer
collection inspired by the painting of underprivileged children.
The collection features 16 exclusive creations which are inspired
by the drawings of four children - Rajesh Jadiyar, Roshni Jadhav,
Reshma Bahamaniya and Rubina Khan, who are from the NGO Assema.
"This is our second initiative with the kids from Aseema. The kids
have previously designed a calendar for my wellness center (Clay
Wellness). One day while flipping through their artwork from the
calendar, I thought why not have a collection collaborating their
artwork," said Anita Dongre, creative director of Global Desi in a
statement.
The ethnic collection comprises of kurtis and tops in red, yellow
and green shades and bright prints. The collection represents the
free spirit and creativity of the children through prints and
motifs.
"Global Desi's special Aseema collection is an extraordinary one
because it exhibits the potential of young budding talented kids.
We are delighted to be associated with a noble cause as this, and
to be able to provide a platform for such young talent to showcase
their skill"," Dongre added.
The collection is available at all Global Desi outlets across the
country.
"Art has always been a part of Aseema's programme and I am
delighted to see how these kids have earned themselves such an
opportunity at such a young age," said Dilbur Parakh, founder of
Aseema.
Aseema, which was launched in 1995, helps encourage creativity in
underprivileged children.
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