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'Movies, TV impact tobacco users more than
newspapers'
Sunday January 27, 2013 09:18:21 AM,
IANS
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Thiruvananthapuram: A nationwide study has revealed
that movies and television have a far greater impact on the use of
tobacco than newspapers.
The research 'Movies and TV Influence Tobacco Use in India', which
was led by K. Viswanath, is claimed to be the first nation-wide
study to find a link between media and tobacco use among Indian
adults.
The study analysed data from a nationally-representative survey of
123,768 women and 74,068 men from various sections of society.
"Newspapers do carry tobacco advertisements but are also likely to
carry stories on the harmful effects of smoking. As a result, it
is likely that the impact of newspapers on pro-tobacco beliefs and
behaviours may be more muted," says the study.
The objective of the study was to test the association of
self-reported tobacco smoking and chewing with the frequency of
use of four types of mass media -- newspapers, radio, television,
and movies.
"Exposure to newspaper coverage of tobacco issues has been shown
to be related to reduced smoking rates and higher levels of
disapproval of smoking behaviours," says the survey results.
The Lancet, a leading medical journal, had recently published that
nearly 600,000 Indians die of cancer every year with over seven in
10 deaths (71 percent) taking place in the 30-69 age group, the
most productive period of a person's life.
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