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Facebook acquires Microsoft's digital-ad
service
Saturday March 02, 2013 01:09:40 PM,
IANS
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Washington: Facebook Inc. announced that it has reached a deal with Microsoft
Corp. to acquire its Atlas Advertiser Suite, a service that
enables marketers and agencies to get the most out of their online
advertising.
"We're pleased to announce that we have agreed to acquire the
Atlas Advertiser Suite from Microsoft," Facebook said in a blog
entry Thursday, without disclosing the terms of the deal.
The purchase of Atlas, a set of tools that help companies choose
the placement of their ads on web sites and monitor their
effectiveness, is part of Facebook's bid to battle Google for
market share in the online display-ad business.
Market research company eMarketer Inc. forecasts that Google and
Facebook will have 18 percent and 15 percent shares of the US
market for display ads, respectively, this year.
"Atlas is a leader in campaign management and measurement for
marketers and agencies. We believe this acquisition will benefit
both marketers and users," the blog post said.
"If marketers and agencies can get a holistic view of campaign
performance, they will be able to do a much better job of making
sure the right messages get in front of the right people at the
right time. Atlas has built capabilities that allow for this kind
of measurement," Facebook added.
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