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5 Must-Have Marketing Strategies to Grow Your Local Brand

Growing your local brand doesn't have to be a difficult task

Friday May 3, 2019 11:31 PM, Hena Farhat, ummid.com

Marketing Strategy

[People buy from businesses that they know, like, and trust. This is a great way to build that relationship. (Image: Supplied)]

Are you struggling with ideas to build your brand within your community?

You don't want to miss out on the power of local branding. In fact, 72% of consumers who did a local search visited a business within five miles.

Are you ready to get to know your neighbors and become a familiar name around town? Check out these five essential marketing strategies to grow your local brand.

1. Get Involved with Your Community

Community involvement is a great marketing strategy to grow your local business brand. From attending local events to donating to your community, the possibilities are endless.

When you get involved, you're letting your community get to know you. Attend charity events, local festivals, and contests. Introduce yourself to people within the community.

People buy from businesses that they know, like, and trust. This is a great way to build that relationship.

2. Send out Newsletter

Sending out newsletters to your email list is a great way to advertise your business locally. This gives you the opportunity to keep your audience in the loop with things that you're planning. You can also give them special discounts or other incentives just for being on your email list.

3. Collaborate with Other Local Businesses

You can grow your business brand by collaborating with other local businesses. You can either co-host an event with a business or agree to recommend that business to your customers in exchange for them doing the same.

Make sure that whatever business you choose to work with has values that align with yours. The idea is to seamlessly complement one another. When you build this relationship, it strengthens the trust factor needed by members of your community.

4. Promote on Social Media

If you're not utilizing social media, you're missing out. Social media is a fantastic marketing tool to brand your business. This is also a free way to reach your audience.

How do you use social media to build your brand? Share the story of how your business began. Share behind the scenes views, and host contests and promotions to build your following.

We live in a time where smartphones are in everyone’s hands, which means that they’re on social media often. Don’t miss out on the opportunity to build your brand through these platforms.

5. Know the Power of Local SEO

When it comes to local marketing, you don't want to ignore the power of local SEO. You will want to use geo-targeted keywords and content on your website to increase your marketing locally. You should also include these keywords on social media posts and landing pages.

Some geo-targeted keywords include:

  1. City
  2. Zip Code
  3. Town
  4. State
  5. “Near Me”

You should also include search terms that local residents typically search for. However, be sure that they’re actually relevant to your business. For example, if you own a women’s clothing shop in Nashville, use the term “women’s boutiques in Nashville” in your copy.

You will also want to add your business to business directories. This is another great way to boost the visibility of your brand locally.

Grow Your Local Brand with Ease

Growing your local brand doesn't have to be a difficult task. Building relationships and putting yourself out there can do wonders for your business and attract your target audience with ease.

Want more tips for your business? Stay up to date and gain more knowledge and tips by checking out our business blog.

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