Over the last few years, the wearable health market has reached new heights across the globe, and few countries have enjoyed the same levels of success as India. In recent times, such technological advancements have become central to creating a more convenient and healthier future for society. Although market developments remain somewhat revolutionary in this sector, consumers have embraced the benefits of wearable devices, especially in the South Asian country of India.
As a result, we’re going to look at why the wearable market has become so popular in India.
According to a report by The Week, and Indian news outlet, India has become the third-largest wearable market in the world, enjoying a growth rate of 123.6 per cent. Moreover, as of September of this year, the market in the South Asian country has shipped a record total of 3 million units throughout 2019, with much of that success being attributed to ear-worn devices.
Along with the ear-worn developments playing a contributing factor to the wearable market reaching record-breaking heights in India, wrist-worn products, such as the Apple Watch, have also had a significant impact on the industry. At the end of the first quarter of 2019, Apple enjoyed the largest share of the market with 25.8 per cent, while Xiaomi and Huawei were second and third, respectively. Along with the Apple Watch, Xiaomi’s Mi Band has flourished in the modern-day wearable market.
The Mi Band seeks to combine health with the latest fashion trends in creating a device that can be worn daily, which also monitors fitness levels. The band itself is certified IP67 water-resistant, along with also having a battery capacity that lasts for a total of 30 days and a mobile-compatible app that can be used to help locate the wrist band if it is misplaced.
As already touched upon, the convenient and competitive nature of the contemporary sector has been instrumental in sustained market growth. Along with having numerous health benefits, the ability to be able to access live data on a mobile device at any given time is an avenue that many markets are now beginning to explore.
Much like the technology sector, the gaming market has focussed on developing live software that can be conveniently accessed and analyzed across multiple devices, specifically smartphones and tablets. Upcoming streaming services, such as the Google Stadia and Microsoft's Project xCloud, will offer prospective gamers the capacity to enjoy the latest releases without any geographic limitations across a range of different devices.
Furthermore, in addition to the traditional gaming market developing with the outlook of creating a cross-platform future, the online casino sector has long provided live opportunities across various devices. At Regal Wins, where you can play live roulette online, the platform offers several versions of the traditional table game, including American, Auto and Lightening, on desktop, mobile and tablet devices. Much like the wearable market, this illustrates the growing desire of modern-day industries to maximize user participation through forming cross-platform links.
There can be no doubt that the wearable market has the potential to enjoy sustained progress within India in the foreseeable future. Due to the popularity of the Apple Watch and Xiaomi Mi Band, which implement cross-platform software, the sector is well-placed to reach new heights as innovative technology continues to be improved.
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