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India's first 'Talking Pen' launched at World Book Fair


Sunday, January 31, 2010 10:18:01 AM, UNI

New Delhi: India's first 'Talking Pen-Multimedia Print Reader (MPR)' was launched here today by Aadarsh Pvt Ltd, one of the leading printing and publishing houses in Central India, at the World Book Fair.


It is a unique concept where the pen recites the written text. When the MPR pen is positioned over a book with MPR codes, it activates the pre-loaded audio files, so a reader is also able to hear the text they are reading.


This education tool will also cater to the special needs of the visually challenged population and people suffering from various levels of Dyslexia. It will also help in empowering volunteers responsible for public service education or vocational training with technological proficiency.


Speaking about the Talking Pen, Manish Rajoria, Director, Aadarsh Pvt Ltd, said, ''Apart from its numerous advantages for the students, Multimedia Print Reader is beneficial for publishers as any book can be printed in Multiple Languages using multiple downloadable audio files. Multimedia Print Reader Books will help in combating the serious threat of piracy which publishers are facing today.''


Talking to mediapersons, he said, this technology gives a human face through voice in the learning process, making it "interactive, interesting and educational".


Talking about the cost of the pen, Rajoria said, ''The market cost of this tool is Rs. 7,000, but at the book fair it is being sold at discount of 20 per cent and our sales target is to sell one lakh pieces in one year.''


He said, the Talking Pen will make story books, poems and rhymes interesting for the young readers, helping in improving the attention span, reading ability and concentration of the dyslexic and visually challenged.


The pen will also help language learning with improved pronunciation by countering regional influences, he said.


The tool will foster a self-learning process, specially in the rural areas, encouraging the students to work independently in the absence of teachers, this would heighten results even in a poor student-teacher ratio, Rajoria added.


Ashish Rajoria and Manish Rajoria, co-founders of Aadarsh Pvt Ltd, Pradeep Kishen, author of 'Trees of Delhi' and director of the film, 'Massey Sahib' and 'Electric Moon' and Naresh Khanna, editor and publisher, Indian Printer and Publisher were present as special guests at the occasion.









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