India
bags international tourism awards
Friday, September 17, 2010 06:04:37 PM,
IANS
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New Delhi:
India Friday won three prestigious awards at the international
travel mart in Macau for its rural and eco-tourism projects, an
official said here.
At a glittering function organised by the Pacific Asia Travel
Association (PATA) Travel Mart, the tourism ministry bagged the
PATA Grand Award and two PATA Gold Awards, the official said.
PATA, founded in 1951, is a non-profit membership association and
works for building responsible development of the Asia Pacific
travel and tourism industry.
While the PATA Grand Award was given under the heritage category
for the Rural Tourism Project at Hodka village in Gujarat's Kutch
district, the two other awards were given to the ministry for
marketing its products in an innovative manner.
About the Gujarat project, the organisers said: "The scale of this
project is very welcome and could have major positive impacts on
the community."
The rural tourism project is owned and operated by the Village
Tourism Committee of the people of Hodka village. A rural resort,
which boasts of totally modernised facilities, it is surrounded by
the natural beauty of Kutch.
Art, craft and textiles made by the villagers is sold to
customers, thus providing a livelihood to the villagers.
While the first marketing award was for promoting various
destinations in India, the other was for creating a buzz about
eco-tourism products.
Every year, the PATA Travel Mart gathers tourism stakeholders from
around the world to network and seek business opportunities.
PATA's membership boasts more than 100 government, state and city
tourism bodies, over 50 airlines and cruise lines, and hundreds of
travel industry companies.
Around 1,000 delegates from across the world congregated for the
three-day event. The Indian delegation was led by Tourism
Secretary R.H. Khwaja.
The PATA Travel Mart 2011 will be held in Delhi in September, the
official added.
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