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Abu Dhabi
readies for European road show
Friday July 08, 2011 08:05:20 AM,
WAM
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Abu Dhabi:
The Abu Dhabi Tourism Authority (ADTA) will next week spearhead a
European road show spanning seven cities across six countries to
promote the travel sector in the country, it was announced
Thursday.
The show will begin in Moscow before heading to Paris, Frankfurt,
Milan, London, Manchester and ending in Dublin.
"We will be going all-out to drive consumer awareness of the
destination's up-scaled major events calendar and the superior
hotels and resorts due to open soon by spreading the message
through trade and media," said Dayne Lim, product development
director of ADTA.
ADTA is also planning to spearhead similar road shows in the high
performing regional markets in the Gulf Cooperation Council
nations and India.
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