New Delhi: Internet
major Yahoo Tuesday launched a free online video service, Yahoo!
Video, in association with television channels and film production
houses to offer content across multiple genres including news,
entertainment, lifestyle and movies.
"Online video consumption is growing at a rapid pace. However,
what the Indian market lacks is a safe and piracy-free destination
delivering high quality and original content," said Yahoo India
managing director Arun Tadanki.
"Yahoo! Video is a bold step and redefines the online video
category through licensed, original and diverse content, promising
an unparalleled experience to Indian users," he added.
The company has partnered with 35 leading content producers
including NDTV, Star TV, Shemaroo, Headlines Today, PVR Pictures
and Ultra for the service.
Yahoo! Video delivers original video content, free for all
internet users in India and guarantees a trusted and safe
environment for publishers and content providers to host their
content, the company said.
It offers content acquired from original sources, spanning short
and full-length movies, video capsules across news, entertainment,
lifestyle and sports, providing access to an archive of thousands
Yahoo! India recently launched 'Movieplex' -- a destination where
users can access licensed full-length movies for free.
According to a recent ComScore report, over 30 million Indians on
an average watch 58 online videos every month.