Now, uninterrupted videos even on basic mobiles
Sunday September 11, 2011 05:41:46 PM,
IANS
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New Delhi: Mobile
users with basic phones can now view videos without buffering
hiccups thanks to an innovative streaming platform, Jigsee, which
enables an uninterrupted viewing experience even on slow wireless
internet connections.
With an estimated 90 percent of Indian mobile subscribers using
feature phones, this translates into a potential audience of over
500 million in the Indian sub-continent alone," said Ray Newal,
chief executive of Jigsee Inc.
"These mobile subscribers have so far been unable to access video
streaming services such as YouTube, which traditionally caters
primarily to users of advanced smart-phones with access to high
speed broadband connections," Newal told IANS on phone from
Canada.
The technology start-up's unique platform can be downloaded from
the website m.jigsee.com or app stores such as Getjar, Ovi and
Tata Docomo for free.
"Typically most mobile online video content is offered in the form
of very short clips and the segment of the market we are targeting
don't have alternatives. They don't have broadband but they are
much more interested in watching longer form content," said Newal.
The Jigsee platform offers features like auto-bookmarking. If one
is cut off mid-stream while watching a video due to a drop in
network signal or if the battery dies, Jigsee automatically
remembers where the stream stopped and provides a simple option to
resume watching the next time the application is opened.
Another feature is the magic queue which allows every video to
continue into subsequent videos that Jigsee plays. Jigsee has tied
up with content providers like UTV, Spice Digital, Mukta Arts and
currently has a library of over 200,000 minutes of videos.
So how does Jigsee enable smooth streaming even when the wireless
internet on offer is slow?
Explains Newal: "The average GPRS landscape in India, the average
data rate is about 60 kb per second. In some places it could be as
high as 130 kb per second, while in some cases it can drop to a
sluggish 5-10 kb per second."
"It is difficult for anyone to play a video under a certain
bandwidth. Our minimum threshold is about 40 kb per second and at
that speed we can get a stream playing continuously. The platform
on the phone tells our servers gives feedback on the kind of data
rate and accordingly we keep adjusting the quality of the video in
real-time."
But that trade-off is not so bad, when one considers the small
screen of basic phones.
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