Outrage in Rajya Sabha over fairness cream for private parts
Tuesday April 24, 2012 06:31:00 PM,
IANS
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New Delhi: An
advertisement for a fairness cream for women's private parts
sparked outrage in the Rajya Sabha Tuesday with a CPI-M member
raising the issue and the presiding officer saying that the
government should take note of her contention.
Raising the issue in zero hour, Communist Party of India-Marxist
member T.N. Seema said the advertisement pointed to the
manufacturer's "perversion".
"This advertisement shows graphic details of a female body in a
demeaning manner. It shows the perversion of the company," she
said.
She demanded that the house condemn the advertisement. P.J. Kurien,
who was in the chair, supported her contention and said: "I think
the government should take note of it."
Seema also sought the intervention of the information and
broadcasting ministry and said there should be action against the
advertisers as well as the company for "portraying women in a
derogatory manner".
She said the All India Democratic Women's Association had already
demanded action but nothing had been done.
"Till date no action has been taken. No legal action was pursued
against the company," she said, adding that the existing mechanism
had proved ineffective.
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