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Facebook photo tells viewers about you
Wednesday March 07, 2012 11:21:04 PM,
IANS
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Washington: Your
photo on social networking sites tells viewers what they need to
know to form an impression about you - no words are necessary, new
research suggests.
College students who viewed a Facebook photo of a fellow student
having fun with friends rated that person as extraverted (being
concerned with the social and physical environment) -- even if his
profile said he was "not a big people-person".
"Photos seem to be the primary way we make impressions of people
on social networking sites," said Brandon Van Der Heide, assistant
professor of communication at Ohio State University, who led the
study, the Journal of Communication reports.
The exception is when a photo is out of the ordinary or shows
someone in a negative light. In that case, people do use profile
text to help interpret what kind of person is shown in the
profile, according to an Ohio statement.
"People will accept a positive photo of you as showing how you
really are. But if the photo is odd or negative in any way, people
want to find out more before forming an impression," he said.
Van Der Heide conducted the study with Jonathan D'Angelo and Erin
Schumaker, graduate students in communication at Ohio State
University. The researchers conducted two studies.
In the study, 195 college students viewed a mock Facebook profile
of a person who was supposedly a fellow student. The profile
included a photo and a written "about me" statement.
The participants were asked to rate how extraverted they thought
the student in the profile was, on a scale of 1 (least
extraverted) to 7 (most extraverted) based on the photo and text.
The participants viewed one of four profiles: in one, both the
photo (a person shown socializing with friends) and the text ("I'm
happiest hanging out with a big group of friends") suggested an
extrovert.
A second profile had both a photo (a person alone on a park bench)
and text ("I'm happiest curled up in my room with a good book")
that suggested an introvert.
The other two profiles were mixed, with the photo suggesting an
extravert and the text an introvert, and vice versa.
The question the researchers wanted to answer was which mattered
more - the photo or the text - in deciding whether the person was
an extrovert or an introvert. Results showed the photo was
generally most important, Van Der Heide said.
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