A 'Clean India' movement to begin from Kolkata
Sunday March 24, 2013 08:26:34 PM,
IANS
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Kolkata: Aiming to
create a cleaner India, the Garbage Free India (GFI) citizens'
movement will flag off its campaign from Kolkata on Tuesday, an
organiser said.
A movement of around 80 current and former Kolkatans from diverse
professional backgrounds, GFI will be aided by the Kolkata
Municipal Corporation (KMC), private companies and schools in
starting cleaning drives across the city.
GFI volunteers will collaborate with students of Chowringhee High
School to begin their campaign from the city's Chowringhee Lane
area.
"This is a small first step towards changing the mindset of locals
about accepting garbage as normal. Once the mindset changes, then
changes will happen for real. It is not a switch that we can flip
on. Things will take time. There are 70-80 of us and we need help
from individuals to make it a reality," Kasturi Roychoudhury, one
of GFI's founding members, told IANS.
As part of the initiative, GFI has urged schools and private
sector companies in the city to join the movement.
"Schools are really enthusiastic. They have whole-heartedly come
forward to help. Corporates have agreed to supply cleaning
implements like dustbins, brooms and gloves. Younger people are
more enthusiastic than the older ones," Roychoudhury said.
With teams like 'Photo Mobs' and 'Trash Mobs', GFI will capture
people littering public places and volunteer to clean up the mess.
After the Chowringhee debut, GFI will venture to give the city's
iconic Park Street a face-lift.
"We have spoken to KMC about this. We have to bring in all the
stakeholders like restaurant and hotel owners and shopkeepers to
help us out," Roychoudhuri said.
Besides its 'Schools and Community Awareness Team' for the Kolkata
pilot, GFI plans to raise awareness through social networking
websites with the help of over 2,000 online members and take the
drive to other cities in the next few months.
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