More on Ummid: International l National l Regional l Politics l Business l Religion l History l Culture l Education
Senior journalist to contest for legislative council on MIM ticket
Backward Federation for quota within quota in Women Reservation Bill: Chairman of All India Backward Classes Federation and senior RJD leader Indra .....Read Full
Govt. proposes steps for increasing representation of women
Jessica murder: SC upholds life for Manu Sharma: The Supreme Court Monday dismissed an appeal by Manu .... Read Full
'Islamic Finance is not a Muslim-only affair': "There is nothing more powerful in the world than an idea whose time has come. Islamic finance is not a Muslim-only affair. It shows qualities ..... Read Full
MIM opposes union territory status to Hyderabad: TEnding its silence over the Telangana issue, the Majlis-e-Ittehadul Muslimeen (MIM) Sunday opposed the demand for union ..... Read Full
Decks cleared for setting up 20 new IIITs: Decks have been cleared for setting up of 20 new IIITs in the country after differences between industry bodies and ....Read Full
Mujibullah, who brought glories to Indian Railways: An abiding interest in Railways led Mohd Mujibullah, Heritage Assistant, Eastern Railways .... Read Full
Gays more likely to experience violent events, mental illness: Gay men, lesbians, bisexuals, and heterosexuals who have ever had a same-sex sex partner are one-and-a-half .... Read Full
Girl banned from school for wearing hijab: A 16-year-old schoolgirl has been banned from classes in Spain after refusing to remove her Islamic .....Read Full
Telangana: Muslim group details Srikrishna Committee on discrimination: The Telangana Muslim Joint Action Committee made a presentation ..... Read Full
Narendra Modi: Travails of Travel Abroad: While law of the land is trying to catch up with the acts of commission and omission in the Gujarat ..... Read Full
President calls for affordable justice for India’s poor: President Pratibha Patil Saturday called for affordable and accessible justice for India’s poor and said .....Read Full
SC expresses anguish on custodial torture, deaths: The Supreme Court has expressed shock and anguish at the brutality of the police personnel .....Read Full
Internet advertising to get a boost through new technology
Tuesday, April 20, 2010 05:01:57 PM, ANI
Revolutionary devices that will bring Internet access to driver’s seat: In a move that will revolutionise motoring, a new generation of computerised dashboard devices that will bring Internet access to the driver’s seat ... Read Full
Washington: Scientists at the University of Toronto have developed a new technology that promises to give a boost to Internet advertising.
Placing Internet ads on websites easier and more profitable in the future as the latest technology allows ads to be resized to fit any available website space.
Internet ads are currently only available in three or four specific sizes, meaning websites must be designed around the ads. The size restrictions greatly limit ad placement options and affect the way ads look on devices such as the iPhone and iPad.
However, the new technology, developed by UofT Electrical and Computer Engineering associate professor Parham Aarabi, enables ads to be resized automatically to conform to any web space.
"Currently, a significant portion of usable website spaces are not used for advertising because the standard size ads don't fit," said Aarabi.
"Our technology is the first ever to conform ads to any available website space in an automated and practical way. Essentially, advertisers provide a single ad at a preset size, and our technology can, automatically and dynamically, regenerate the ad at any size, resolution, or aspect ratio by taking into account the contents of the ad, relevant text, and other information," Aarabi added.
He added that the technology would translate into profit because formerly wasted web space can be used for advertising.
"Given an online advertising market worth billions of dollars, this technology could significantly increase revenues for publishers, and create new opportunities for advertisers," Aarabi said.
The concept will be presented at the World Wide Web 2010 Conference in late April in Raleigh, North Carolina. (ANI)
Comment on this article
Ummid Business: Advertise with us | Careers | Link Exchange
Ummid.com is part of Awaz Multimedia & Publications providing World News, News Analysis and Feature Articles on Education, Health. Politics, Technology, Sports, Entertainment, Industry etc. The articles or the views displayed on this website are for public information and in no way describe the editorial views. The users are entitled to use this site subject to the terms and condition mentioned.