More on Ummid: International l National Regional l Politics Business Religion l History l Culture l Education



Gujarat's diamond industry faces shortage of skilled workers

Indian Finance Minister in Dhaka with $1 billion package

BJP-run governments targeting minorities, says Karat

Leh cloudburst: Rescuers search for missing, toll 130

Patwardhan’s Lecture and screening of “Ram ke Naam” at MANUU

Protests in Bhopal over  blasphemy against 'Quran' by US Church

Fareed Zakaria returns ADL award over Ground Zero mosque


Hamid Ansari: IITs yet to be counted among top 100 world varsities

IITs may take credit for being the finest technical ..... Read Full

'Higher education, scientific research will set us as global power'

Bangalore to host Global conference on Urdu language in December

Karnataka Urdu Academy in association  ..... Read Full

Urdu, part of the Indian heritage: Mukherjee


Kohinoor diamond should be returned to India as a good gesture

NRI doctor and Mayor of London borough of Lambeth Neeraj Patil today said  .... Read Full

BJP-run governments targeting minorities, says Karat

Tweaking a bit its earlier stand of maintaining equidistance from Congress and BJP, the CPI ...... Read Full

Leh cloudburst: Rescuers search for missing, toll 130

Rescuers today pulled out more bodies trapped under the debris of the town devastated by cloudburst  .... Read Full

Indian Finance Minister in Dhaka with $1 billion package

Indian Finance Minister Pranab Mukherjee arrived in Dhaka on Saturday   .... Read Full



Over 12 million people affected by floods in Pakistan

About 12 million people have now been affected by Pakistan's worst floods in 80 years, disaster .... Read Full

Fareed Zakaria returns ADL award over Ground Zero mosque

Indian-origin Newsweek editor Fareed Zakaria has returned an award he  .... Read Full

Now a Darul Uloom decree against women judges

Islamic seminary Darul Uloom Deoband has issued an edict saying that Muslim women should not ..... Read Full

Shortage of over twelve lakh teachers in the country: Sibal

Union Human Resource and Development (HRD) Minister Kapil Sibal on Friday said there is a shortage  .... Read Full

Flash floods in Leh: 85 people killed, over 350 injured

At least 85 people were killed and another 350 injured when flash floods  ..... Read Full

Winning hearts and minds of Kashmiris important: PC

Observing that it wanted to "win the hearts and minds" of the people of Kashmir, the government  ..... Read Full


Once a darling of students, pen now only plastic waste!

Sunday, August 08, 2010 01:57:51 PM, PTI

India's first 'Talking Pen' launched at World Book Fair

India's first 'Talking Pen-Multimedia Print Reader (MPR)' was launched here today by Aadarsh Pvt Ltd, one of the leading printing and publishing houses in .... Read Full

Need to develop reading habit in children: NGO

Mumbai: Treasured by many students once upon a time, a pen is now quickly turning into plastic waste as the thrift practise of refilling them is dying a slow death.


A far cry from till the early 1990's, when writing instruments, in their earlier avatar of fountain pens, had to be recharged from an ink bottle frequently, most of the users now end up throwing away branded pens as they avoid refilling at Rs 3 to buy a new one for as low as Rs 5.

Besides, use-and-throw pens are also much in demand with dirt-cheap prices beginning from Rs 2.


"We have noticed that 80 per cent of the Indian consumers buy pens worth below Rs 10. And since these pens are cheap, they die well before its time," Deepak Jalan, Managing Director of Linc Pen & Plastics Ltd told PTI.


One of the top three players in the organised writing instrument industry in the country, Linc struggles to sell only 30 refills against every 100 pens.


"It can therefore be presumed that roughly 70 per cent of such pens get discarded off early," he says.

With longer life a decade earlier, even the nondescript of pens were the prized possession of many a students, for whom holding their favourite fountain pen between their fingers used to be a memorable experience reflecting timeless elegance, personalisation and sentimentality.


Nikita Bhatt, a 33-year-old advertising professional in the city, who has preserved her pen collection from her student days, boasts of precious memories attached to the writing instruments.

"I had an emotional attachment with my pens. These days people might throw them away when it needs a refill, but I would love refilling the barrel of my favourite fountain pen even while writing examinations," she recalls.

Professor Parul Dave Mukherji, dean of the arts and aesthetics department of Jawaharlal Nehru University at New Delhi, regrets that the relationship between the pen and the student has seen a decline in the last few years.


"In a way, pens are almost fading away. The attachment is no more there, its vanishing fast as pens become a disposable object. But once it used to be a precious object while holding it in between your fingers," she says adding that the choice of pens also reflect upon the quality of writing.

"I somehow feel that if you are not serious about the pen you use, you are also not serious about writing. People have become very casual about words and language, similar to their attitude towards pens," the professor says.



  Bookmark and Share

Home | Top of the Page

  Comment on this article


E-mail Address:

Write here...







 Home | Contact Us | Disclaimer | Terms of Use | About Us | Feedback

Ummid Business: Advertise with us | Careers | Link Exchange is part of Awaz Multimedia & Publications providing World News, News Analysis and Feature Articles on Education, Health. Politics, Technology, Sports, Entertainment, Industry etc. The articles or the views displayed on this website are for public information and in no way describe the editorial views. The users are entitled to use this site subject to the terms and condition mentioned.