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New Delhi: With
characters and storlylines not confined to metropolitan India
anymore, television production houses are moving out of Mumbai to
shoot in states like Bihar, Uttar Pradesh, Madhya Pradesh and
Rajasthan to keep the shows' regional flavour alive.
The whole idea behind shooting at the places where the story is
based is to add to the authencity to the story, says Zee TV's
Sukesh Motwane.
"Its important for us that whatever we create it has to be
believeable. So, if a story is set in Rajasthan or in UP, it is
important that we make people aware of its customs, traditions so
that they can relate to it and get its feel. Shooting in places
where the story is based makes it more authentic and believable,"
Motwane told IANS.
Zee TV's "12/24 Karol Bagh" was the first television serial that
was completely shot in Delhi. It narrated the story a of
middle-class family residing in Karol Bagh.
Ninety-five percent of the manpower was from Delhi, reveals Sudhir
Sharma of Sunshine Productions, the producer of the show.
"Our approach was just to expand the industry. People are bored
seeing the same locations, so we thought why not go out of
Mumbai," he said.
"Initially, it was difficult as you don't find trained workers as
in Mumbai but later everything fell into place. It felt good that
we are generating a new breed of people here," he added.
Many Zee TV shows follow this pattern.
Some portions of "Sanjog Se Bani Sangini", for example, have been
shot in Haridwar and Pataudi. "Ram Milayi Jodi" has been shot in
Delhi, "Yahan Main Ghar Ghar Kheli" has been shot in Orcha in
Madhya Pradesh, "Bhagowali" has been shot in Patna while "Mera
Naam Karegi Roshan" has been filmed in Ayodhya.
SAB TV's executive vice president and business head Anooj Kapoor
said shooting in places outside Mumbai has become easier and the
equipment too is easily available now.
"People in films have been shooting all over India. Now, the
television industry too has progressed. You can put a certain cost
of production additionally, but that is easily borne by the
channel. So that's not a problem," he added.
It was an attempt to do justice to the concept of the show, he
added.
Imagine TV's "Gunaaho Ka Devta" has been shot in Jodhpur and "Jamunia",
which went off air in June, was shot in Chhattisgarh.
Star Plus' new show "Gulaal", which tells the story of a girl of
the same name, is set against the backdrop of Kutch district in
Gujarat and has been shot in Kutch, Jaipur and Mumbai.
"Chand Chupa Badal Mein", that revolves around a girl called
Nivedita from Shimla, has been shot in Himachal Pradesh.
"It an interesting thing. The show we create is for the national
audience and what better way to explore cultures by basing a story
on a different culture," said Danish Khan, vice president of Sony
TV.
Sony TV's "Tera Mujhse Hai Pehle Ka Nata Koi" has been shot in
Manali as well as in Mumbai.
"Most of people do a mix of outdoor and indoor shoots. They do a
little bit of shooting in the particular place in which the story
is based and lot of interiors get shot in Mumbai. So, from the
technical point of view, its viable," he added.
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