Ummid Assistant

Hajj committee's IAS coaching cell invites applications for new batch

AMU Centre for Distance Education to add five more study centres

Welcome Guest! You are here: Home Special Report

A new, safe Egypt woos Indian travellers

Wednesday July 27, 2011 12:28:53 PM, Azera Rahman, IANS

New Delhi: Want to visit the "new" Egypt? Five months after the uprising in the north African country, its battered tourism sector is looking at Asia, especially India, as its market of the future.

"India and Asia, especially South Asia, is our future because the Indian economy is booming. Even Egyptian people are now discovering India and Asia instead of always going to the usual places like Paris and Britain," Adel El Masry, Egyptian tourism office director, told IANS.

Famous for its pyramids, Egypt attracts a large number of tourists from across the world. Tourism is one of its prime industries, with 17 smaller industries dependent on it and employing more than seven million people.

But the Jan 25 uprising at Cairo's Tahrir Square changed things. While the 18-day stir against Hosni Mubarak's three-decade-long rule was sweet victory for its people, it battered the tourism industry.

The result was a decline of 40 percent in tourist arrivals.

"We lost $200 million from January to July this year in the tourism industry alone. The sector's contribution to the GDP declined to 11.2 percent this year, from 11.5 percent ($12.5 billion in 2010) last year," said Masry.

More than 45 hotels, which were under various stages of construction, were also stopped.

But now the country is attempting to re-attract tourists with new offers, alliances with airlines and a new tagline, "Let's visit Egypt - Egypt is safe".

"In 2010, we had 14.7 million tourists with 114,000 from India. While our traditional markets are France, Britain and Italy, Asian countries are our focus now, especially India," Masry said.

According to him, there was a rise of 36 percent in Indian tourist arrivals in the country in 2010 over the previous year.

"We are now trying to promote a positive image of the country, that it's safe. We are organising media trips to the country to give the people an idea through them that things have normalised," he said.

"Additionally we are doing a road show in four cities in India this November-Delhi, Mumbai, Bangalore and Ahmedabad. I also want to go to Kolkata and Jaipur. In March next year, we will do another international road show, of which India will also be a part," Masry added.

Attractive holiday packages and tie-ups with airlines besides their country's carrier EgyptAir, like Qatar Airways, Emirates and Gulf Air and those with tour operators are a part of the strategy.

"We are also trying to re-package the kind of tourism we offer. We are now promoting Egypt as a honeymoon destination, a place of romance, to woo younger travellers. That it is a cultural destination is already well known," Masry told IANS.

It is also promoting itself as a destination for wellness, religious, cruise travel and MICE (meeting, incentives, conferencing, and exhibitions), he added.

"Things are normalising and in the last two months tourists have started coming back to Egypt. There used to be five flights from Mumbai to Cairo every week, which came down to three since January. Now from October, it is expected to go back to five," Masry said.

He, however, added it will still take some time for things to completely normalise in Cairo where the uprising had begun. "Moreover as long as peace does not prevail in our region, among our neighbours, we will continue to suffer," he said.

(Azera Rahman can be contacted at








  Bookmark and Share

Home | Top of the Page



Note: By posting your comments here you agree to the terms and conditions of

Comments powered by DISQUS




Top Stories

India, Pakistan agree on cross-Kashmir linkages, set positive tone

India and Pakistan Tuesday set a positive tone to their revived dialogue as their foreign secretaries firmed up cross-Kashmir confidence-building measures that will be 

The Hina factor in India-Pakistan talks

  India, Pakistan firm up new cross-Kashmir CBMs


  Most Read

Dhyan Chand Award for former Indian football captain Shabbir Ali

For former Indian captain Shabbir Ali it was better late than never as on Tuesday he became the first footballer to get the prestigious Dhyan Chand Award for lifetime achievement. 

Bill awaits parliament nod for 25 years

A bill pending since 1987 is among 81 proposed legislative measures awaiting parliamentary nod before being enacted as law, giving an insight into the huge unfinished business that the Indian parliament has piled up for itself. The bill hanging for almost quarter of century - 10 governments have changed in the 


  News Pick

Teachers expose Lucknow schools racket

An Uttar Pradesh teachers association has alleged a nexus between at least 200 authorised and illegal private schools in Lucknow that could push thousands of students towards a dark future. "By 

MNS shows fake PAN card issued in the name of Maharashtra minister

A Maharashtra Navnirman Sena leader Tuesday exhibited a fake PAN card issued in the name of a minister of the ruling coalition. In a bid to drive home a point made by MNS chief Raj 

Doctorate applies for peon's post

When the Mohan Lal Sukhadia University here invited applications for the post of 15 peons, 3,440 people responded. One had a PhD and another a MBA degree. The university, about 400 km from Jaipur, conducted the interviews July 23-24. 

Hamilton Muslims give final touches to new mosque for Ramadan

The Muslim Association of Hamilton (MAH) is encouraging its members to donate about $200,000 in the remaining week before Ramadan - the holy month of fasting begins 


Picture of the Day

Jamia Millia Vice Chancellor Najeeb Jang conferring the title 'Nishan-e-Azad' on Ambassador of Saudi Arabia Faisal Hasan Trad on July 20, 2011.



RSS  |  Contact us


| Quick links



Subscribe to

Ummid Assistant






About us




Government Schemes










Contact us





      Disclaimer | Terms of Use | Advertise with us | Link Exchange is part of the Awaz Multimedia & Publications providing World News, News Analysis and Feature Articles on Education, Health. Politics, Technology, Sports, Entertainment, Industry etc. The articles or the views displayed on this website are for public information and in no way describe the editorial views. The users are entitled to use this site subject to the terms and conditions mentioned.

2010 Awaz Multimedia & Publications. All rights reserved.