Monday September 19, 2011 11:10:10 PM, IANS

Mumbai: The Tata Group Monday unveiled a Nano car - made with gold and silver, and studded with precious stones - worth an astronomical over Rs.22 crore.

But, it's not for sale - the valuable and fully functional car is a unique branding and promotional initiative by Goldplus Jewellery, part of Titan Industries, a Tata Group company, an official said.

The mega-value Goldplus Nano Car was unveiled Monday evening by Tata Group chairman Ratan Tata.

The Goldplus Nano Car pales the average Rs.1.40 lakh Nano, which started with a Rs.1 lakh price tag at its launch.

The Goldplus Nano Car is billed as the world's first ever gold jewellery car and celebrates the 5,000 years of jewellery making industry in India.

The car's body is made with 80 kg 22 carat solid gold, 15 kg silver, precious stones - including diamonds, rubies - and other expensive gemstones, the official said.

"As many as 14 techniques of jewellery making have gone behind the effort -- from the intricate filigree work to the delicate and colourful meenakari work, the stunning kundan to the traditional naqashi...marking the convergence of diverse and culturally distinct jewellery making techniques from around India," the official told IANS.

Titan Industries managing director Bhaskar Bhat said that since eternity, jewellery made with gold and precious stones has been an integral part of the Indian woman's life.

"Indian jewellery has been an epitome of innovation and creativity, and carved a niche worldwide for itself for the intricacy of the designs crafted out of the precious metals and stones," said C.K. Venkataraman, COO, jewellery division.

After its glittering launch in Mumbai Monday evening, the Goldplus Nano Car will travel to all the Goldplus showrooms at 29 locations around the country.

The car incorporates beautiful designs, made with the precious stones of different colours, set on the gold and silver body of the car.

 

Home | Top of the Page

Top Stories

Quake claims 42 lives in India, landslides hit rescue work

By Monday at least 42 people had perished across north and east India in the powerful earthquake that originated at its border with Nepal   »

Quakes in India: A chronology

Quake jolts several parts of Maharashtra

Quake kills six, injures over 100 in north Bengal

  Most Read

The Bombay High Court Monday stayed the allotment of Haj quota to private tour operators till Sep 23 and sought a reply from the central government on the issue, a lawyer said.The division   »

Despite grand show, few takers for Modi as future PM

Gujarat Chief Minister Narendra Modi might be eyeing the big seat with his three-day 'sadhbhavna' fast that ended Monday, but there are few takers for the view that the Bharatiya Janata Party (BJP) leader  »

Clerics appeal Hindus, Muslims to seek divine punishment for Modi

  News Pick

On third anniversary of the Batla house encounter September 19, hundreds of people including civil rights activists, students and residents of Delhi, participated in a protest march from  »

Hit by housing row, Karnataka Lokayukta quits

A retired judge of the Supreme Court, Patil took over Aug 3 from another former apex court judge N. Santosh Hegde, whose explosive report on illegal mining  »

Hurt Lokayukta cautions media against 'malicious campaign'

Should communal violence bill be recast?

Should the draft bill on communal violence be recast to obviate fears that it will encroach on the rights of states? Analysts differ on the specifics of the draft  »

Communal Violence Bill: Let the dogs bark as the caravan goes

Picture of the Day

The 27th of Ramadan (August 26, 2011 this year), "Laylet al-Qadr" (Night of Power), is one of the holiest nights of the Islamic calendar, the night when the Quran began to be revealed to the Prophet Muhammad (Peace be upon him). Millions from around the world visit the Grand Mosque in Makkah from all over the world and pray over the night.