Indian VP Haid Ansari
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Vice-President Mohammad Hamid Ansari today said the explosive growth
in the media sector has seen the rapid erosion of the demarcation
between professional journalistic output, public relations,
advertising and entertainment.
Referring to the amazing growth witnessed in the media industry in
recent times, Ansari said, ''We have seen huge investments and the
emergence of media conglomerates. New technologies and products such
as IPTV, mobile TV and community radio have emerged alongside new
media genres such as reality TV and advertorials.''
phenomenon of convergence between news media, entertainment and
telecom had eroded the lines between professional journalism, public
relations, advertising and entertainment and was the price being
paid for the sector's rapid growth, he said while inaugurating a
workshop on 'Parliament and Media' here, the first organised by the
Media Advisory Committee.
Ansari said the growth witnessed in the sector highlighted that the
Fourth Estate was the only one among the pillars of democracy that
had an identifiable commercial and explicitly for-profit persona.
Though the primary professional duty of media houses was to keep
their readership informed and appraised with news, views and ideas,
the commercial logic had brought in a new set of stakeholders in the
form of the shareholders of these companies, Ansari noted.
Calling for a public debate on the issue, he decried the new
considerations that guided professional media decisions.
''Today, the demands of professional journalists are carefully
balanced with the interests of owners and stakeholders of media
companies and their cross media interests. The interplay of these
conflicting demands is evident,'' he added.