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Madhya Pradesh Tourism Corpn. bags 3 National Awards

Tuesday March 29, 2011 09:45:41 PM, Pervez Bari,

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Bhopal: Madhya Pradesh State Tourism Development Corporation has bagged three awards in different categories i.e. Best State in the Country, Best Civic Management of a Tourist Destination in India and in the category of Innovative/Unique Tourism Project in the country.

The award was given at a function of National Tourism Award 2009-10 organised by Ministry of Tourism Government of India at convocation Hall Ashoka Hotel, New Delhi. Mr. Tukoji Rao Pawar,

M.P. Tourism Minister, Mr. Dhruv Narayan Singh, Chairman M.P. Tourism and Mr. Hari Ranjan Rao, MD M.P. State Tourism Development Corporation received the awards on behalf of the State Government.

The function was chaired by Mr. Subodh Kant Sahay, Union Tourism Minister, while Mrs. Meira Kumar, Speaker Lok Sabha, was the Chief Guest. Bollywood star Ms. Priyanka Chopra was also present as a Special Guest on the occasion. The award was presented in recognition of their performance in their respective fields and also to encourage healthy competition with an aim to promote tourism. A committee constituted for the purpose by the Ministry of Tourism makes the selection of awardees.

An official Press release said that Madhya Pradesh has been awarded as the best State in the country in the field of Tourism. The State has touched new heights during the year 2009-10. With an annual revenue growth rate exceeding 25 per cent in consecutive years. The performance on the tourist infrastructure development front is even more striking. The utilization of central grants, quality and pace of construction activities, computerized monitoring and project management systems are highly appreciable.

The highly creative promotional campaign on TV, Radio and in the print media have also attracted nationwide attention. The M.P. State Tourism Development Corporation's performance is comparable with the best in the private sector. With over a dozen ISO certifications and eleven of its properties acquiring 3 star/ heritage status, vigorous expansions, improvements, innovations, new services and corporate culture, it is easily the foremost Tourism Corporation in the country.

Khajuraho was awarded in the category of Best Civic Management of Tourist Destination in India. The Award was received by Mr. Bihari Lal Patel and Mr. Vishnu Dutt Mishra of Khajuraho Municipal Corporation. In 1999 the Madhya Pradesh Government considering the great historical and tourist importance of the town set up Municipal Council. This council is dedicated to the overall development of the town and has exceeded the established standards of performance of a normal civic body with active participation of local community and civic bodies.

The Council has identified the most effective way to dispose garbage both biodegradable and non biodegradable by door to door collection in specially built tricycle rickshaw in a segregated form. Sanitary staff engaged in collection is provided with uniform and other protective gears. The City Sanitation Committee has been anchoring the sanitation initiatives in the town and is providing crucial support.

In the category of Innovative/Unique Tourism Project, Caravan Buses introduced by Madhya Pradesh received the Award. Madhya Pradesh Tourism is the first State in the country to introduce 'Caravan Tourism', which has enhanced the image of Madhya Pradesh. Caravans are unique tourism products, which promote family oriented tours to any circuit or any tourist destination, where permanent construction is not permitted or feasible. It provides excellent facilities to the tourists. With these 'Holiday on Wheels' packages, the tourists are provided with air conditioned vehicles with all modern facilities such as Wi-Fi Connectivity, Mini bar, TV besides studio-style bedroom and washrooms.

Madhya Pradesh Tourism introduced this innovative project to meet the growing tourist demand, while ensuring adherence to quality, standards and safety norms. Caravan tourism would attract a wide range of market segments including young people, families and international tourists.

Madhya Pradesh was appreciated for utilisation of central grants, quality and pace of construction activities, computerised monitoring and project management systems, the release added.






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