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Bhopal:
Madhya Pradesh State Tourism Development Corporation has bagged
three awards in different categories i.e. Best State in the Country,
Best Civic Management of a Tourist Destination in India and in the
category of Innovative/Unique Tourism Project in the country.
The award was given at a function of National Tourism Award 2009-10
organised by Ministry of Tourism Government of India at convocation
Hall Ashoka Hotel, New Delhi. Mr. Tukoji Rao Pawar,
M.P. Tourism Minister, Mr. Dhruv Narayan Singh, Chairman M.P.
Tourism and Mr. Hari Ranjan Rao, MD M.P. State Tourism Development
Corporation received the awards on behalf of the State Government.
The function was chaired by Mr. Subodh Kant Sahay, Union Tourism
Minister, while Mrs. Meira Kumar, Speaker Lok Sabha, was the Chief
Guest. Bollywood star Ms. Priyanka Chopra was also present as a
Special Guest on the occasion. The award was presented in
recognition of their performance in their respective fields and also
to encourage healthy competition with an aim to promote tourism. A
committee constituted for the purpose by the Ministry of Tourism
makes the selection of awardees.
An official Press release said that Madhya Pradesh has been awarded
as the best State in the country in the field of Tourism. The State
has touched new heights during the year 2009-10. With an annual
revenue growth rate exceeding 25 per cent in consecutive years. The
performance on the tourist infrastructure development front is even
more striking. The utilization of central grants, quality and pace
of construction activities, computerized monitoring and project
management systems are highly appreciable.
The highly creative promotional campaign on TV, Radio and in the
print media have also attracted nationwide attention. The M.P. State
Tourism Development Corporation's performance is comparable with the
best in the private sector. With over a dozen ISO certifications and
eleven of its properties acquiring 3 star/ heritage status, vigorous
expansions, improvements, innovations, new services and corporate
culture, it is easily the foremost Tourism Corporation in the
country.
Khajuraho was awarded in the category of Best Civic Management of
Tourist Destination in India. The Award was received by Mr. Bihari
Lal Patel and Mr. Vishnu Dutt Mishra of Khajuraho Municipal
Corporation. In 1999 the Madhya Pradesh Government considering the
great historical and tourist importance of the town set up Municipal
Council. This council is dedicated to the overall development of the
town and has exceeded the established standards of performance of a
normal civic body with active participation of local community and
civic bodies.
The Council has identified the most effective way to dispose garbage
both biodegradable and non biodegradable by door to door collection
in specially built tricycle rickshaw in a segregated form. Sanitary
staff engaged in collection is provided with uniform and other
protective gears. The City Sanitation Committee has been anchoring
the sanitation initiatives in the town and is providing crucial
support.
In the category of Innovative/Unique Tourism Project, Caravan Buses
introduced by Madhya Pradesh received the Award. Madhya Pradesh
Tourism is the first State in the country to introduce 'Caravan
Tourism', which has enhanced the image of Madhya Pradesh. Caravans
are unique tourism products, which promote family oriented tours to
any circuit or any tourist destination, where permanent construction
is not permitted or feasible. It provides excellent facilities to
the tourists. With these 'Holiday on Wheels' packages, the tourists
are provided with air conditioned vehicles with all modern
facilities such as Wi-Fi Connectivity, Mini bar, TV besides
studio-style bedroom and washrooms.
Madhya Pradesh Tourism introduced this innovative project to meet
the growing tourist demand, while ensuring adherence to quality,
standards and safety norms. Caravan tourism would attract a wide
range of market segments including young people, families and
international tourists.
Madhya Pradesh was appreciated for utilisation of central grants,
quality and pace of construction activities, computerised monitoring
and project management systems, the release added.
(pervezbari@eth.net)
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